- 5월 23, 2018California Wine Sales in U.S. Market Hit $35.2 Billion in 2017
- 3월 29, 2018Winners Announced for Fourth Annual California Green Medal: Sustainable Winegrowing Leadership Awards
- 3월 27, 2018Celebrate “Down To Earth Month” in April with California Wine Events
- 3월 26, 2018U.S. Wine Exports Total $1.53 Billion in 2017
- 11월 08, 2017California Wine 2017 Harvest Report: Strong Quality Across the State as Ample Rain Ends Drought
- 9월 07, 2017New Wine Institute Video Series Celebrates “California Wines: Behind the Glass”
- 8월 21, 2017Celebrate California Wine Month in September
- 6월 28, 2017California Wineries Offer Top Wine and Food Experiences Year-Round
- 6월 08, 2017Winery Concerts, Festivals, Picnics and More: Great Ways to Experience California Wine Country this Summer
- 5월 02, 20172016 California Wine Sales in U.S. Hit New Record: 238 Million Cases with Retail Value of $34.1 Billion
- 4월 06, 2017Winners Announced for Third Annual California Green Medal: Sustainable Winegrowing Leadership Awards
- 3월 27, 2017Raise a Glass to "Green" California Wines During Down to Earth Month in April
- 3월 09, 2017Explore California’s Wine Regions on the Rise
- 2월 14, 2017California Wine Exports Reach Record $1.62 Billion in 2016
- 1월 05, 2017Explore Southern California on a California Wines Road Trip
- 12월 14, 2016Explore the Inland Valleys on a California Wines Road Trip
- 11월 15, 2016California Sustainable Winegrowing Alliance (CSWA) Receives Drinks Business 2016 Green Award
- 11월 01, 2016Explore Monterey County on a California Wines Road Trip
- 10월 19, 20162016 California Winegrape Harvest: Early, Normal Yield, Exquisite Quality
- 10월 12, 2016Explore Paso Robles & San Luis Obispo on a California Wines Road Trip
- 9월 29, 2016Explore Santa Barbara on a California Wines Road Trip
- 8월 18, 2016Cheers to California Wine Month this September
- 8월 04, 2016California Wine Shows Strength in Challenging Economy: 2015 Annual Economic Impact Grows to $57.6 Billion in California, $114.1 Billion in U.S.
- 7월 11, 20162015 California Wine Sales in U.S. Hit $31.9 Billion Retail Value, 12% increase since 2010
- 6월 28, 2016Explore Santa Cruz Mountains on a California Wines Road Trip
- 6월 02, 2016California Wine Country and National Parks Centennial: The Perfect Summer Travel Pairing
- 5월 19, 2016Explore Livermore on a California Wines Road Trip
- 5월 02, 2016Second Annual California Green Medal: Sustainable Winegrowing Leadership Awards Announced
- 3월 24, 2016Celebrate California Sustainable Winegrowing During Down to Earth Month in April
- 3월 15, 2016Explore the Sierra Foothills on a California Wines Road Trip
SAN FRANCISCO — California wine shipments to the U.S. reached an estimated retail value of $34.1 billion in 2016, up 4.6%. The state shipped an all-time high of 238 million cases to the U.S. in 2016, up 2% from the previous year.
California wine sales to all markets, including shipments to the U.S. and exports, also set a record of 285 million cases in 2016.
“Consumers worldwide recognize the high quality of California wines from diverse regions across the state,” said Robert P. (Bobby) Koch, Wine Institute President and CEO. “As consumers in the U.S. and around the world continue to trade up to premium wines, California is ideally positioned.”
“California wines in the U.S. market have increased from 191 million cases shipped in 2006 to 238 million cases in 2016,” said Jon Moramarco, founder and managing partner of BW166, who purchased The Gomberg-Fredrikson Report with partners last year. “The growth trend has been driven by population, which is up more than 12% over the last decade, and by the fact that baby boomers, traditionally the large population segment of frequent wine consumers, have been joined by millennials aged 21-38 who are also driving the growth in wine consumption,” Moramarco explained.
“The estimated retail value for wine was calculated with an updated methodology that uses a wide variety of government, private, and other statistical data that have not historically been available, such as the direct-to-consumer sales report and Dept. of Commerce data,” Moramarco continued. “Consumer expenditures had been growing at a 6.1% annual rate as opposed to the historical estimates of 5.5% previously published, so the retail value was reset for more recent years. The new data sources provided a more comprehensive methodology for calculating consumer expenditures.”
2016 Stats at a Glance
- Estimated retail value of 2016 California wine sales in the U.S. was $34.1 billion
- The state shipped an all-time high of 238 million cases to the U.S. in 2016
- Total California wine sales to the U.S. and exports was a record 285 million cases
- The U.S. has been the world’s largest wine market since 2010
Moramarco pointed out several trends in the U.S. marketplace. Both major retailers and distributors continue to consolidate, creating fierce competition and crowded sales channels. Consequently, many wineries are targeting niche sales channels, such as tasting rooms and direct-to-consumer sales, which have now reached more than 4% of the total volume. Another trend is that California wines selling for $10 and above are showing growth, accounting for 19% of the volume and 40% of the value in U.S. food stores. Wines under $10 are flat or down, but still holding 81% share of the shipment volume and 60% of the revenues.
Americans’ access to wine continues to expand with over 550,000 locations that sell wine, according to Nielsen, a global provider of information and insights into consumer preferences and purchases. The number of on- and off-premise locations is about 120,000 more than a decade ago.
“Consumers are finding more “in store” restaurants and bars and also wine service in less traditional locations such as bookstores, nail salons, coffee shops and movie theaters, even car wash and car repair shops,” said Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area. “Wine is a growing category, and it is being offered in new and different venues, as well as interesting, alternative packaging vehicles, such as cans, single-serve containers, premium boxes and wines on tap.”
According to Nielsen measured U.S. food store volume, Chardonnay remains the largest varietal of all wine types accounting for 20% share of the cases, followed by Cabernet Sauvignon (15%), Red Blends including Sweet Reds (12%), Pinot Grigio/Gris (9%), Merlot (7%), Pinot Noir (6%), White Zinfandel/Blush (6%), Moscato/Muscat (5%) and Sauvignon Blanc (5%). The largest gains for whites came from Sauvignon Blanc with Pinot Grigio following well behind. Red wine growth was driven by Red Blends, Cabernet Sauvignon and Pinot Noir. From a smaller base of 1% share, Rosé is on fire with a 35% volume gain, but more than 60% on dollars.
Total shipments of sparkling wine and champagne to the U.S. reached 25.6 million cases in 2016. Up 14% from the previous year, the category is showing very strong growth with Prosecco a key growth driver. Sparkling wines/champagne accounted for a 6% share of the U.S. wine market.
The U.S. Wine Market
Wine shipments to the U.S. from all production sources — California, other states and foreign producers — grew to 399 million cases, up 3% from 2015, with an estimated retail value of nearly $60 billion. The U.S. has remained the world’s largest wine market by volume since 2010. California’s 238 million cases shipped within the U.S. in 2016 represent a 60% share of the U.S. wine market.
U.S. Wine Exports
U.S. wine exports, 90 percent from California, reached a record $1.62 billion in winery revenues in 2016. Volume shipments were 461 million liters or 51.2 million cases. The European Union’s 28-member countries were the top market for U.S. wine exports, accounting for $685 million; followed by Canada, $431 million; Hong Kong, $99 million; Japan, $87 million; China, $82 million; Mexico, $24 million; South Korea, $23 million; Switzerland, $19 million; Singapore, $14 million; and Philippines, $13 million.
CALIFORNIA WINE SHIPMENTS1
(In millions of 9-liter cases)
|Year||California Wine Shipments to All Markets in the U.S. and Abroad2||California Wine Shipments to the U.S. Market2||Estimated Retail Value of CA Wine to U.S.3|
Sources: Wine Institute and BW166/Gomberg-Fredrikson Report. Preliminary. History revised.
1Includes table, champagne/sparkling, dessert, vermouth, other special natural, sake and others. Excludes cider
2Excludes bulk imports bottled in U.S.
3Estimated retail value includes markups by wholesalers, retailers and restaurateurs.
WINE SALES IN THE U.S.
(Wine shipments in millions of 9-liter cases from
California, other states and foreign producers entering U.S. distribution)
|Year||Table Wine1||Dessert Wine2||Sparkling Wine/ Champagne||Total Wine||Total Retail Value3|
Sources: Wine Institute, Department of Commerce, Estimates by BW166/Gomberg, Fredrikson & Associates. Preliminary. History revised. Excludes exports. Excludes cider as of 2011 going forward. Totals may not add up exactly due to rounding.
1Includes all still wines not over 14 percent alcohol, including bulk imports bottled in the U.S.
2Includes all still wines over 14 percent alcohol and sake, including bulk imports bottled in the U.S.
3Estimated retail value includes markups by wholesalers, retailers and restaurateurs. Includes on- and off-premise expenditures.
# # #
Gladys Horiuchi, Wine Institute, 415/356-7525